Assistant Product Manager

Company Name:
Job Title - Assistant Product Manager

General Responsibilities:
The Evenflo Assistant Product Manager serves as the conduit for all of the functional groups involved in the development of all new products (either leading or participating on development teams) and will follow development from concept through production. The Assistant Product Manager is responsible to confirm that Evenflo maintains its position in the market through various forms of customer research, analysis of competitive data, and confirming that the consumer voice is seen in the resulting product. International and Domestic travel is required in this position.

Examples of Typical Activities:
Provide leadership (envision, enable, energize, execute) to your project and area of focus
Create the vision for commercial success in your area of focus consistent with the category strategy
Lead the multifunctional delivery of your project to market on time with excellence
Help to develop Innovation plans in ways that consistently delight our consumers and customers
Deliver data analysis on your category in areas such as category growth, competitive results, and current market trends
Lead an aspect of a business review with in your focus area
Be the voice of the consumer
Present Product Innovation to retailers and company leadership as appropriate
Input into budgeting process, track spending variance and report to Finance, allocate spending to maintain budget integrity.
Input into Commercial Marketing Strategy, help finalize yearly advertising/marketing spend, work with Corporate Marketing to ensure adequate launch support for products.
Input into capital budget and ensure all projects are adequately accounted for in annual capital budgeting.

Required Experience
Bachelor's Degree in Marketing preferred; a minimum of 1-3 years of experience.

Required Technical Competencies
Excellent Verbal and Written Communication Skills
Demonstrated competency in the principles of Marketing
Product Positioning
Market Analysis and Segmentation
Basic knowledge of consumer communication (Packaging and POP)
Proficient in Project Management
Proficient with MS Office Suite
Formal Presentation Skills
Financial Skills with demonstrated competency in cost, forecasting, trend and data analysis
Flexibility to travel both domestically and internationally

Desired Secondary Competencies
Competency in the following principles of Marketing
Target Market Identification
Product Positioning
Pricing Strategy
Distribution channels
Demonstrated understanding of the fundamental differences between consumer vs. customer

Required Behavioral Competencies
Personal Leadership - Leads by envisioning the future, engaging others, energizing people and enabling self and others to develop and execute plans to deliver strategy.
Innovation - Generates innovative solutions in work situations; trying different and novel ways to deal with work problems and opportunities.
Initiating Action - Takes prompt action to accomplish objectives; takes action to achieve goals beyond what is required; is proactive.
Building Strategic Working Relationships - Develops and uses collaborative relationships to facilitate the accomplishment of work goals.
Managing Work - Effectively manages one's time and resources to ensure that work is completed efficiently.
Decision Making - Identifies and understands issues, problems, and opportunities; compares data from different sources to draw conclusions; uses effective approaches for choosing a course of action or developing appropriate solutions; takes action that is consistent with available facts, constraints and probable consequences.


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